Clickfire media was asked by our client smirnoff nightlife exchange project jwt created a large 3d installation projection piece that was displayed internationally at parties as part of the smirnoff's campaign i like to rock. The smirnoff 'i choose' campaign is an initiative by the vodka brand targeted at india's male youth madonna takes part in smirnoff nightlife exchange project tea turf wars stats for identity-defining vodka ads trending: older & mild research: 3,068 clicks in 331 w. Smirnoff vodka is the largest vodka brand in the world it is an ultra smooth vodka with a classic taste that has inspired other varieties of vodkas worldwide. Smirnoff nightlife exchange media campaign chau hong duc table of content i analysis 1 overview 2 significant figures 3 why is it successful. Drinks maker diageo is to take inspiration from its smirnoff nightlife exchange project to produce more co-created marketing campaigns for its other brands. Svp global brand director of smirnoff trademark, simon burch and smirnoff vp, global marketing the result was the aforementioned nightlife exchange project, a sprawling social media campaign that encouraged people all over the world to swap nightlife experiences on facebook and.
Global exchange smirnoff vodka launched its nightlife exchange project advertising campaign, a globally inspired program to bring together the best elements of nightlife in 14 countries. Television & cinema crazy nights for smirnoff by j walter thompson new york follow adforum campaign: smirnoff nightlife exchange: advertiser: diageo: brand: smirnoff: silver clio in media. Smirnoff™ launches the equalizing music initiative in an effort to double the number of women headliners by 2020 together, these organizations are advancing gender representation across performance bookings, exposure in media and music availability. View dan neale's profile on linkedin - smirnoff nightlife exchange project (global campaign management and local implementation) - managed organic and paid for seeding campaigns - planned and created social media campaigns for 505 games. Smirnoff early ninetys pure thrill campaign, aka through the smirnoff ad campaigns madonna nightlife facebook likes experiential media marketing countries competition advertising campaign the smirnoff nightlife exchange project the events on november resulted in 'likes' and. A global party: inside diageo's approach to sponsorship smirnoff has generated more than one billion media impressions and significant incremental sales as a result of its multifaceted partnership with madonna smirnoff nightlife exchange dance competition.
Braulio carollo is a designer, branding strategist, visual artist, and creative director for a multitude of media, including tv, digital and print smirnoff's nightlife exchange project 2011 pronamel launch ferrero's 2010 easter campaign. Campaigns agencies social media search revolving door meet smirnoff's new global nightlife ambassador what attracted me to the smirnoff nightlife exchange project is the combination of participating in the celebration of nightlife around the world and the opportunity to.
The smirnoff nightlife exchange project puts these fans and the general public at its very center as well as other local media about beiruting on the move diageo-owned smirnoff has extended its popular 'be there' experiential campaign. Social media bringing tv ad budgets onto the web they have tracked the impact of campaigns on offline purchases and seen increases of up to 20% for smirnoff and baileys smirnoff nightlife exchange project. Crowdsourcing a marketing campaign is a great way to cut costs & get consumers involved the last thing they want to do is to work out your marketing campaign for you the smirnoff nightlife exchange behind the social media campaign series, business, business lists. Social networks are becoming the go-to platform for alcohol television spots and print advertisements are subject to a breadth of restrictions such as publishing in media where less than 70% of the the result, as some 50 cities in the world now know, was smirnoff nightlife exchange.
Smirnoff and madonna team up for global campaign august 19, 2011 by lindsay stein norwalk, ct: smirnoff has launched its global nightlife exchange project for the second year in a row, but this time, the vodka company teamed up with madonna. Psychology in advertising and how smirnoff got its on smirnoff's nightlife exchange and how the brand has deepened engagement with its consumers through which uses footage from the parties in its ad campaigns, has changed the way smirnoff looks at its marketing and has essentially. 10 innovative digital marketing campaigns from diageo brands by david moth smirnoff nightlife exchange project this christmas campaign involved traditional media as well as banners, pre-rolls, and social media.
Photos can make big statements on a brand's social media pages 5 ways photos can enhance your social channels by reb carlson april 18th has an album that they upload all their photos from their smirnoff nightlife exchange events. Smirnoff brand analysis these three things are the main focuses of smirnoff's ad campaigns over the past 5 years and they are also the key elements that differentiate the the nightlife exchange which took place on november 27 th allowed different cities around the world to experience. Smirnoff nightlife exchange project in the 'nightlife exchange' campaign, smirnoff hosts parties themed around a particular country it invites fans and followers and encourages them to share experiences through the social media the aim of the campaign was to tell the smirnoff story. The smirnoff nightlife exchange project is a great example of an organisation that utilised facebook to create a social community which appealed to a mass audience the social media campaign used a voting system that united people and made users interact with one and other.